Turn a phone snap of your product into a studio shot, an orbit video and shop-ready mockups

Snap the product

Any phone photo will do. The snaps in the reel were deliberately bad: a sneaker on a carpet under harsh flash, a perfume bottle on a messy desk under office light, a mug beside a dish rack in yellow kitchen light.

What matters is that the whole product is in frame and its details are visible: the colour of the heel tab, the shape of the cap, the strap. Claude can only describe what it can see.

Have Claude describe the product precisely

The studio shot is made from words, not from your photo, so the product matches only as well as the description does. One precise line does the work: material, colour, shape and the one or two details that make it yours.

In the reel the sneaker was always "a white leather low-top sneaker with a sage green heel tab and gum sole". That exact line went into the studio prompt and, shortened, into the orbit prompt.

Leave logos and brand names out. The models will not draw your logo faithfully, and video moderation blocks brand names.

Here is a phone photo of my product. Ignore the background and the light. Write one line that describes only the product so an image model could draw it: material, colour, shape and the one or two details that make it recognisable (stitching, cap, sole, strap, finish). No brand names, no logos, no adjectives like "premium". Under 25 words.

Choose a set and write the studio prompt

Pick a set that suits the product. The reel used five: floating above a seamless colour backdrop, a stone plinth with warm backlight through the glass, cream linen in morning window light, low-key light on black, and a sculptural white cube against a pale blue backdrop.

The studio prompt follows one order: what kind of photograph, the product line word for word, where it sits, the light, the shadow, the mood. Ask Claude for two or three set ideas and pick one.

Suggest three studio sets that suit this product, one line each. Then, for the one I pick, write an image prompt in this order: "Studio product photograph of [the product line, word for word], [where it sits or floats], [background], [key light and direction], [shadow], [mood or category of advertising], ultra sharp". Vertical 9:16 frame. No text, no logos.

Generate the studio shot

Run the prompt at 9:16. We used Z Image Turbo through the Higgsfield API (about $0.015 a picture), but Nano Banana, FLUX or Midjourney take the same prompt.

Make two or three and put each beside your snap. If a detail is wrong, tell Claude what is off and have it tighten the product line, then regenerate. The match is by description, not pixel for pixel: the reel's before and after pictures came from separate prompts.

If you need the product to match exactly, use an image-editing model such as Nano Banana and give it your photo as the reference along with the studio prompt.

Write the orbit

An orbit prompt says how far the camera travels, that it stays at the product's height, that the light moves across the surfaces, and that the product and set stay still. End with "no cuts".

Keep the product's design out of this prompt. An orbit around a watch was first blocked by moderation for "potential copyright restrictions". Calling it "the product on the wrist" and describing only the move got through. Blocked requests are not charged.

Write an 8-second image-to-video prompt for a slow orbit around this studio shot. Use this pattern: "Slow, smooth cinematic orbit: the camera circles about 120 degrees around the [short product name] [on or above the set] at its own height while the studio light glides across its surfaces and reflections travel over it. The [short product name] stays perfectly still and centred, the set and backdrop stay the same, nothing else moves. Steady gimbal move, no cuts, no zoom jumps." Keep brand names and design details out.

Animate with Seedance 2.0

Give Seedance 2.0 (image-to-video) the studio shot and the orbit prompt at 8 seconds, 720p. Through the Higgsfield API that is about $0.30 a second, so roughly $2.40. Clips took between two and four minutes.

The still becomes the first frame, so the product carries over. A 4-second orbit costs about $1.20 if you want to test the move first.

Put it to work

Give Claude the studio shot, the orbit clip, the product's name, price, sizes or options and a one-line tagline. It builds all four mockups on one HTML page (an artifact in the Claude app) so you can see the shot in context before you use it anywhere.

The page is a preview, not a live shop or ad. To use the assets for real, take the same picture, clip and words into your shop, your ad tool and your email tool.

Build one HTML page with four phone-sized mockups using my studio shot and orbit clip: 1) an online store product page (brand name, product name, price, option buttons, an Add to bag button), 2) an Instagram feed ad (my handle, Sponsored, the shot, a coloured "Shop now" band, a short caption), 3) a Story ad (the orbit clip full screen, a short headline, a Shop now button), 4) a launch email (subject line, hero image, "Meet the [product]", the tagline, a Shop now button with the price). Use an accent colour taken from the shot. Product: [name]. Price: [price]. Options: [sizes or colours]. Tagline: [one line]. Do not invent reviews, ratings or delivery promises.

Online store product page

A top bar with the brand name and a bag icon, the studio shot as the hero, then "New in", the product name and price, option buttons (sizes, volumes or colours) and a full-width Add to bag button in the accent colour.

In the reel the button turns to "Added to bag" when clicked. Add a rating or delivery line only if it is true for your shop.

Sneaker

Perfume

Instagram feed ad

Your handle and "Sponsored" above the shot, a coloured band under it that says "Shop now", the like, comment, share and save row, then a caption made from the tagline and price.

The reel cropped the 9:16 shot into the feed frame. If the crop cuts the product, generate a square or 4:5 version from the same studio prompt, if your image model offers that ratio.

Perfume

Mug

Story ad

The 8-second orbit plays full screen, which suits the 9:16 Story format. Over it: the progress bars, your handle with "Sponsored", a short headline in large type and a white "Shop now" button at the bottom.

The reel's headlines were three or four words, like "Made for every day." or "Smell like golden hour."

Mug

Watch

Launch email

Subject line "New in: the [product]", the brand name centred, the studio shot as the hero, then "Just landed", "Meet the [product]", the tagline and a Shop now button with the price.

Watch

Sneaker