The Solana Purge
A Halloween film for Solana, the London events brand. Audiences took it for a real shoot. Nothing was filmed.
- Client
- Solana
- Year
- 2026
- Format
- Event campaign
- Delivered
- Campaign film, story content
Indistinguishable from a shoot
The brief: eye-catching, grounded in reality, impossible to tell from a night out with a crew. We built the film around the models Solana already works with, so the faces on screen are the faces on the guest list.
Behind the scenes of nothing
It went out with story content from a set that never existed: lights taped to the car, the cast in puffer jackets between takes. People read it as a real shoot, and the event looked like something already happening.
