Vertus 42
The launch film for 42, Vertus’ AI product, staged as a rollout no media budget could buy.
- Client
- Vertus
- Year
- 2026
- Format
- Product launch
- Delivered
- Launch campaign film
A launch at the scale it sells
42 argues that AI makes big things cheap, so we showed a launch nobody could have afforded: Piccadilly Circus, Times Square, Shibuya and the Sphere, lit up in unison.
Believable or nothing
Every street, screen and crowd is grounded in real light and real places, because the message only lands if you believe what you see. All of it came out of one brief.
