At Naya, I led both the early-stage rebrand and ongoing creative strategy for a next-generation ergonomic keyboard, redefining the visual identity and positioning to better resonate with a modern, performance-driven audience. I translated a highly modular, technical product into clear, compelling narratives across landing pages, paid media, and crowdfunding funnels. Alongside this, I built performance-driven creative systems, running structured A/B tests on messaging, pricing, and offers—to continuously refine what resonated and drive measurable growth.